Marks & Spencer’s says sorry for its ‘Boob’

Lets give it up for M&S this week who had the grace to hold their hands up in defeat and say sorry to its customers this week!

In case you missed it, they have been charging their well endowed customers an extra £2 for larger sized bras.  I thought it completly outrageous and was getting geared up to join the fight when they did the decent thing and backed down.  More than 12,000 angry customers signed an online petition called Busts for Justice started by Beckie Williams, whose bra size is 30G, prompting the retailer to issue prominent adverts in several media outlets.

“We boobed,” proclaimed the full-page ads.

“It’s true our fantastic quality larger bras cost more money to make, and we felt it was right to reflect this in the prices we charged.  “Well, we were wrong, so as of Saturday, May 9, the storm in a D cup is over!

“We will reduce the price of our larger bras [those with a cup size of DD or above] by up to £2.”

“And for two weeks from Saturday we will reduce ALL of our bras by 25%. Every woman can now experience the difference a well-made quality bra will make.”

Now that’s what I call a serious PR and marketing recovery!  I bet their sales increase as a result

M&S,  I salute you…I can only watch and learn

I’m off to buy my discounted bra!